Mobile Friendly Websites
Why a Mobile Friendly Website? A big part of my business this year has been website re-designs. When I get an enquiry, the first questions that I get asked is why should I have a mobile friendly website?
Rather than go into a big long spiel and confuse the person I just show them a couple of screenshots of my client‚Äö√Ñ√¥s analytics statistics, one of which is this image of a client who was running a very successful Facebook campaign.
From these statistics, when accounting for the Facebook views only, over 88% of those are from mobile devices.
A few Reasons why Mobile Websites are SO Important
As per Google‚Äö√Ñ√¥s search engine algorithm update of April of 2015, Google says that it now gives preference to sites that are mobile friendly. Therefore it will penalise you if your site is not easy to read and is not as the user should expect it to be.
Mobile USER GROWTH
Mobile devices are now used more to browse the web than traditional desktop computers. As well as just web browsing, online purchases on a mobile device have now surpassed purchases made on desktops.
Even though responsive websites tend to cost a small bit more and take a little longer to put together, in the long run, these sites are much easier to manage, amend and upgrade making the site more cost effective over its lifecycle. Also as Google recommends a responsive approach, its easier to get the site to stat ranking on Google‚Äö√Ñ√¥s search engine and should reduce your SEO budget.
IMPROVE COVERSION RATES
An optimized and consistent site, no matter what platform it‚Äö√Ñ√¥s viewed on, provides a better experience for the user, which is more likely to lead to them engaging with you than going elsewhere.
Should you like to review your website, please do not hesitate to contact us.