Social Media Marketing


SOCIAL MEDIA MARKETING is the process of gaining website traffic or attention through social media sites.

To many entrepreneurs, social media marketing is a temporary yet powerful faze that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve. Whichever side of the of the fence that you sit on, the statistics paint a very different picture.

Here are some of the IMPORTANT facts to consider:

  • The top two benefits are increasing exposure and increase traffic.
  • 80% of respondents of the Social Media Examiner reported an increase of traffic due to efforts.
  • A significant 92% of the marketers reported that their efforts generated a greater exposure.
  • At least 60% of those investing a minimum of 6 hours per week in social media marketing saw improvements in search engine rankings.
  • Of those with at least 1 year of experience, 69% or more found social platforms provided marketplace insight.
  • Facebook, Twitter, LinkedIn, YouTube, blogging, Google+ and Instagramwere the top seven platforms used by marketers with Facebook topping the list.
  • Google+ took first place as the platform marketers most want to learn about, displacing blogging from the previous years list.
  • We asked social media marketers what other types of marketing they were using. The top three were email marketing, search engine optimisation and event marketing.

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